Founders SchoolBrand study / 01

A school for people who build.

Graduate with a company.

Founders.schoolFall 2026

Identity

Primary mark

Signal blue

Wordmark

Founders School

URL lockup

founders.school

Scale test

220

140

Foundations

Ink#171717

Paper#F2F1ED

Signal#0000EF

SF Display

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 $1,000,000

Clear enough for school.
Direct enough for business.

System

The founder loop

SellBuildValidateGrowScale

Academics3 hrs

Build time returned1,000+ hrs

Graduation target$1M

Applications

App icon

iOS / system

PrimarySignal / white

Dark modeInk / signal

MonochromePaper / ink

Admissions

Founders School

Build your first company.

Four years. Real businesses. Real revenue.

Founder pass

Founder OS

Founders School

Week 06

Good morning.
Build the next thing.

Revenue$18,420

Customers126

Shipped09

Campus poster

Sell it before you build it.

Founders.school ↗

Field guide

02 / Build

Make it real.

Founder field guide · Fall 2026

Campus wayfinding

Founders School

Build floorLevel 02 →

Merch

Everyday objects

Signal blue Founders School tote bag — 01Founder tote

Black Founders School T-shirt — 02Build tee

Graduate with a company.

Identity

Foundations

System

Applications

App icon

Build your first company.

Good morning.Build the next thing.

Sell it before you build it.

Make it real.

Merch

Good morning.
Build the next thing.