Founders School

Build. Learn. Repeat.

founders.school ↗
01

Identity

Primary mark

Signal blue

Wordmark

Founders School

URL lockup

founders.school

Scale test

220
140
88
52
32
18
10
02

Foundations

Ink#171717
Paper#F2F1ED
Signal#0000EF

SF Display / SF Mono

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 $1,000,000

Clear enough for school.
Direct enough for business.

03

System

Academics3 hrs
Build time returned1,000+ hrs
Graduation target$1M
04

Applications

App icon

iOS / system
PrimarySignal / white
MonochromePaper / ink

Admissions

Founders School

Build your first company.

Four years. Real businesses. Real revenue.

Founder pass

Founder OS

Founders School
Week 06

Good morning.
Build the next thing.

Revenue$18,420
Customers126
Shipped09

Campus poster

Sell it before you build it.

founders.school ↗

Field guide

02 / BUILDMAKE IT REAL.FOUNDER FIELD GUIDEFALL 2026

Campus wayfinding

Founders School
Build floorLevel 02 →

Merch

Everyday objects
White Founders School tote bag
01Founder tote
Signal blue Founders School T-shirt
02Build tee
Black seamless-front Founders School cap
03FS cap